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Channel: Trends and research – PR, social media and content marketing agency – Liberate Media
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Joined up mobile, the empty thrill of 4G and the fragile promise of 5G

Business is suffering in the UK, and we are suffering because there is no visible joined up mobile strategy in this country … only the empty thrill of 4G and the fragile promise of 5G. This is...

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The Future of newspaper publishing – Orange County Register offers a...

As you may have seen in the excellent Greenslade blog on Media Guardian yesterday:  a U.S. newspaper has broken with the trend of staffing cuts, and instead hired dozens of reporters to focus on...

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We all love stories – and the narrative form is changing rapidly

We all love stories, from the toddler joy of listening to our parents reading to us to an unexpected conversation in a pub. We’ve learned to enjoy stories through mediums other than live speech –...

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Content 4.0 – what we will pay for [infographic]

I spotted this excellent infographic on what content we would pay for and thought it might be useful and relevant to you. Business Insider (not a client) produced the infographic (click on the image...

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Mobile connectivity speeds – myths and personal reality

The Guardian newspaper published an article on mobile connectivity speeds in the UK recently. Weird thing is, my personal connectivity speed bears no relation to its findings. I check my mobile...

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New second screen research points to huge opportunity for marketers

New research from eConsultancy reinforces the trend and huge momentum towards second screen culture. I use two screens most of the time, either laptop and mobile or mobile and TV, with the laptop at...

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2012 a year in social network numbers

As we quickly approach 2013, many people are in reflective mood as they look to round-off their year with a 2012 summary post. I’m going to keep it simple and avoid the fluff by hitting you with some...

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A deeper look at the demographics of Social Media Users

The Pew research Center has recently releases its U.S.- focused social networking report which highlighted some interesting trends on who’s using social media most and which social networks are most...

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Tapping the extraordinary creative power of the net at the local level

This is just a short blog post to share something a bit wonderful – the Tea Social offering, operating from a secret address in Kent (kidding!) which taps the extraordinary power of the net at the...

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Mobile World Congress starts today – awesome infographic to celebrate 31...

Mobile World Congress kicks off this morning (Feb 25th) in Barcelona and you can watch the live mobile stream here. There have been a few grumbles about the relevance of MWC recently but it remains the...

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Twitter Tirades never end well

It’s that time again when we look at the latest case study of someone that should know better using social networks to vent personal beliefs/opinions that reflect negatively on their employer. No...

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Business still missing the mobile opportunity [infographic]

Just picked up a shocking infographic from Barclays Bank – not shocking graphically, rather the statistics it shares about the mobile opportunity. I did not know that only 11 per cent of UK online...

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Twitter takes the lead in dual-screen ad models with Amplify

Using social networks such as Twitter when watching TV has become a strong trend, especially when related to sporting events and popular series or lifestyle-specific programming. In fact, according to...

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Twitter takes the lead in dual-screen ad models with Amplify

Using social networks such as Twitter when watching TV has become a strong trend, especially when related to sporting events and popular series or lifestyle-specific programming. In fact, according to...

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The Rise Of Social TV

  It’s a typical modern-day scenario. You get home from work to watch the big match or your favourite TV series, start cooking dinner, sit back on the couch, grab your smartphone, scan Twitter for some...

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Some thoughts on social conventions, comparisons and recommendations – on and...

  Since the dawn of time, human beings have employed a wide variety of techniques and social conventions to control who we communicate with. As Wikipedia details, ‘in a social context, a convention is...

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Would you tap that?

One of the hottest trends in mobile consumer tech right now and a topic of great interest to the Liberate Media team is the idea that people can tap their phone to receive a range of services and how...

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Digital Transformation – how are we doing?

Earlier this week, Brian Solis announced the release of Altimeter Group’s second report on Digital Transformation. The... The post Digital Transformation – how are we doing? appeared first on Online PR...

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Google Analytics for PR

Data and analytics serve two important purposes in PR, strengthening campaign outreach and measuring impact. They are part of the daily... The post Google Analytics for PR appeared first on Online PR...

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Study shows digital shopping is not growing as quickly as you might think

                The “Connected Shopper” study by Geometry Global is a... The post Study shows digital shopping is not growing as quickly as you might think appeared first on Online PR and social media...

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